FORMAL FRIDAY is a clothing company founded by a team with backgrounds in mountaineering, sports and fashion design. Our objective is very simple: to develop world's best t-shirt. For us that means high performance, clean aesthetics, low impact on planet Earth, and longevity of the product. We are striving to provide you with technically superior merino wool t-shirt with unique properties and optimal user experience with no compromises. We believe that functional clothing can lead to improved creativity and innovation which lead to a better future for all of us. We manufacture all products in Europe in environmentally and ethically responsible factories.
We do this to support the active life of ourselves and people alike through functional clothing. Whether you are an outdoor enthusiast, frequent traveller, minimalist, or anyone with who require the best from their clothing we are here to support you.
Materials selected by a mountaineer. Aesthetics engineered by a designer.
The aesthetics of the ultrafine merino t-shirt serve both the visual and the functional aspects of the garment. We support clean design, versatility, utility and minimalism.
The fundamental assumption for each decision regarding our material use is to serve a purpose. Our goal is to push the boundaries of clothing to maximize user experience and wearability of our product.
QUALITY FOR A LIFETIME
Nature's finest performance fibres and latest innovations in textile development accompanied by discipline of production. Next level merino t-shirt today. No compromises or unethical steps in the process.
INNOVATION AND SERVICE AMONG CORE VALUE
We believe in continuous learning and improvement not only in the product development but also in other areas of the business. If your purchase does not meet your expectations we offer a 30-day no questions asked money back guarantee.
COMBINING TWO WORLDS
Realisation of superior quality and functionality in the extreme sports clothing industry and versatility of Scandinavian design led us to this journey to bring you the best elements of both worlds.