• ENGINEERED FOR ANYTHING

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You decide how you want to change the world. We provide your t-shirt.

We engineered a t-shirt for anything to eliminate a decision from your day - essentially giving you more time to focus on the things that really matter in life. The FORMAL FRIDAY® ultrafine merino t-shirt has an extensive set of performance properties combined with effortless design making it thrive anywhere between urban and nature.

FORMAL FRIDAY® 2020

Durable and very soft to touch

" The material is silky-smooth and the t-shirt feels really nice against the skin. Unlike many other Merino t-shirts, this one seems very durable. I was wearing the t-shirt on hiking-intensive holidays in the Italian Dolomites and I was very satisfied with it. "

Blaz

Paras t-paita ikinä!

" Simppeli, ajaton malli, tyylikkäitä värejä ja äärettömän miellyttävä materiaali. Ei uskoisi, että se on villaa, paitsi että se hengittää, ei hiosta, on lämmin kylmällä ja viileä kuumalla kelillä. Ei kutita. Ihana itselle ja todella mahtava lahjaidea! "

Elina

Best merino t-shirt yet

" Great shirt. First 6 months of ownership I didn't wear it much but these last 5 months have seen more wear and washings. Holds up VERY well better than my former favorites *c*br**ker shirts. "

Gregor S.

Paras t-paita

" Vaelsin Karhunkierroksen käyttäen yhtä t-paitaa koko reissun. Aivan mielettömän hyvä! Hikoilin kolme päivää eikä haisut yhtään. Paita on myös erittäin hengittävä ja lämmin. "

Jonas

Super soft, high quality t-shirt

" A soft, odor-resistant, wrinkle-resistant & temperature-regulating T-shirt! Since I got my T-shirt, a couple of weeks ago it is almost the only shirt I wear. "

Stefan S.

HIGH DENSITY SPINNING

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LATEST ADDITION

Heavyweight 195g/m2 jersey in Army Green. 100% mulesing-free ultrafine merino wool. 17.50 micron wool fibre.

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